{"id":328406,"date":"2024-02-12T12:55:00","date_gmt":"2024-02-12T17:55:00","guid":{"rendered":"https:\/\/crc-conseils.com\/?p=328406"},"modified":"2024-02-12T12:55:00","modified_gmt":"2024-02-12T17:55:00","slug":"la-marque-employeur","status":"publish","type":"post","link":"https:\/\/crc-conseils.com\/en\/la-marque-employeur\/","title":{"rendered":"La marque employeur"},"content":{"rendered":"

[et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.27.3″ custom_margin=\u00a0\u00bb0px||0px||true|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||true|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbet_body_layout\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.27.3″ background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb custom_margin=\u00a0\u00bb||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb50px||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbet_body_layout\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.16″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb theme_builder_area=\u00a0\u00bbet_body_layout\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.3″ text_font=\u00a0\u00bb–et_global_body_font||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#000000″ text_line_height=\u00a0\u00bb30px\u00a0\u00bb header_font=\u00a0\u00bb–et_global_heading_font||||||||\u00a0\u00bb header_2_font=\u00a0\u00bb–et_global_heading_font||||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#D6350F\u00a0\u00bb header_2_font_size=\u00a0\u00bb20px\u00a0\u00bb header_3_font=\u00a0\u00bb||||||||\u00a0\u00bb header_4_font=\u00a0\u00bb–et_global_heading_font||||||||\u00a0\u00bb header_4_font_size=\u00a0\u00bb22px\u00a0\u00bb text_orientation=\u00a0\u00bbjustified\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbet_body_layout\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″]<\/p>\n

Comment faire rayonner votre entreprise aupr\u00e8s de vos employ\u00e9s et de vos futurs employ\u00e9s ?\u00a0<\/span><\/p>\n

Quelle image projette votre entreprise aupr\u00e8s de vos employ\u00e9s et des candidats potentiels ? Est-ce que vous perdez les meilleurs candidats parce que votre r\u00e9putation est discutable ? Quels sont les efforts de marketing et de communication en regard de votre marque que vous avez effectu\u00e9s ? \u00a0<\/span><\/p>\n

La marque employeur regroupe l\u2019ensemble des initiatives qui permettent aux entreprises de promouvoir leur philosophie et les raisons d\u2019y travailler. Nous pouvons \u00e9galement d\u00e9finir la marque employeur comme \u00e9tant\u00a0le positionnement distinctif d\u2019une entreprise qui lui permettra de se\u00a0<\/em>d\u00e9marquer de la concurrence et ainsi d\u2019attirer les talents<\/em><\/u>. *<\/em>\u00a0<\/span><\/p>\n

Lorsqu\u2019un candidat potentiel a acc\u00e8s \u00e0 plusieurs emplois, il y a fort \u00e0 parier qu\u2019il choisira \u00a0l\u2019entreprise ayant su se d\u00e9marquer de ses concurrents, celle qui lui offrira, d\u2019apr\u00e8s lui, les meilleures perspectives d\u2019avenir et le milieu de vie correspondant le plus \u00e0 ses valeurs personnelles. *\u00a0<\/span><\/p>\n

L\u2019excellente campagne de la\u00a0coop\u00e9rative Exceldor<\/u><\/a>\u00a0<\/u>illustre \u00e0 merveille comment une entreprise peut se d\u00e9marquer. Au centre de la campagne, les employ\u00e9s de l\u2019entreprise sont mis en vedette. Exceldor arrive \u00e0 rejoindre parfaitement les objectifs de base d\u2019une campagne de marque employeur qui pourrait se r\u00e9sumer simplement comme ceci : \u201cVoyez comment nous sommes bien trait\u00e9s ici, venez travailler chez nous\u201d.\u00a0\u00a0\u00a0<\/span><\/p>\n

https:\/\/www.youtube.com\/watch?v=fFLjDHDEBSw&feature=youtu.be&ab_channel=St%C3%A9phaniePaquet<\/a>\u00a0<\/span><\/p>\n

Votre capital humain est un avantage distinctif notable qui accro\u00eet votre performance d\u2019entreprise. Gardez ainsi en t\u00eate ces trois principes fondamentaux : donner un sens au travail des employ\u00e9s, cultiver un sentiment d\u2019appartenance et faire rayonner l\u2019importance de leur t\u00e2che. Une bonne marque employeur est un levier de mobilisation et de r\u00e9tention de vos employ\u00e9s actuels et sera \u00e9galement votre plus important atout pour am\u00e9liorer votre recrutement.\u00a0<\/span><\/p>\n

\u00a0<\/span><\/p>\n

Charles Reny<\/em><\/a>\u00a0est directeur principal chez CRC CONSEILS, consultants en recherche de cadres- firme sp\u00e9cialis\u00e9e dans le recrutement de gestionnaires et de professionnels. Il poss\u00e8de plus de trente ann\u00e9es d\u00e9di\u00e9es \u00e0 la recherche de talent, ce qui lui a permis de d\u00e9velopper un vaste r\u00e9seau de contacts.\u00a0<\/em><\/span><\/p>\n

*Liens:\u00a0https:\/\/www.economie.gouv.qc.ca\/bibliotheques\/outils\/gestion-dune-entreprise\/ressources-humaines\/strategie-recrutement-la-marque-employeur\/#:~:text=et%20ainsi%20d’attirer%20les,marque%20employeur%20attire%20les%20candidats<\/u><\/a>.\u00a0<\/span><\/p>\n

Le capital humain est un avantage distinctif notable qui accroit votre performance d’entreprise!.\u00a0hashtag#marqueemployeur<\/u><\/a>\u00a0hashtag#ressourceshumaines<\/u><\/a>\u00a0hashtag#marketingrh<\/u><\/a>\u00a0hashtag#recrutement<\/u><\/a>\u00a0hashtag#r\u00e9tention<\/u><\/a>\u00a0<\/span><\/p>\n

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Boostez votre recrutement avec une marque employeur forte. Apprenez comment une communication transparente attire les talents et renforce l’engagement des employ\u00e9s.<\/p>","protected":false},"author":2,"featured_media":328410,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"_joinchat":[],"footnotes":"","jetpack_post_was_ever_published":false},"categories":[19,12,10],"tags":[8],"class_list":["post-328406","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-humains","category-retention-defi-employe","category-talents","tag-charles-reny"],"jetpack_featured_media_url":"https:\/\/crc-conseils.com\/wp-content\/uploads\/2024\/02\/La-marque-employeur.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/crc-conseils.com\/en\/wp-json\/wp\/v2\/posts\/328406","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/crc-conseils.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/crc-conseils.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/crc-conseils.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/crc-conseils.com\/en\/wp-json\/wp\/v2\/comments?post=328406"}],"version-history":[{"count":0,"href":"https:\/\/crc-conseils.com\/en\/wp-json\/wp\/v2\/posts\/328406\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/crc-conseils.com\/en\/wp-json\/wp\/v2\/media\/328410"}],"wp:attachment":[{"href":"https:\/\/crc-conseils.com\/en\/wp-json\/wp\/v2\/media?parent=328406"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/crc-conseils.com\/en\/wp-json\/wp\/v2\/categories?post=328406"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/crc-conseils.com\/en\/wp-json\/wp\/v2\/tags?post=328406"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}